About Us

B.F.S.'s journey began with a simple yet powerful vision: to create unique combination formulations that would fuel Sarah's passion for natural beauty. This brand is our brainchild—Sarah leads product development, collaborating closely with chemists to create products that meet the expectations of every individual, while Mohid handles everything else, ensuring his wife’s vision is brought to life in the best possible way.

Sarah took a part-time job in the cosmetics section of Australia’s largest department store, while awaiting approval for a role in her own field. Little did we know that working alongside skincare and cosmetic giants would eventually lead us here. During this time, Sarah’s interest in skincare blossomed into a full-blown passion for skin anatomy, product formulations, and ingredient combinations. In 2019, we decided to move to Canada, but the pandemic delayed our plans, and during this time she began her online journey as an influencer, sharing her knowledge of skincare and makeup. This set the stage for B.F.S. Our philosophy is simple: to create a brand that produces high-quality products by blending various ingredients into one, thereby simplifying skincare routines. BFS is focused on transparent communication and delivering practical, user-friendly technologies at reasonable prices. We take pride in our honesty, strive to overcome innovation stagnation in the industry, and subtly celebrate the industry's rich advancements.